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ECT News Community   »   E-Commerce Times Talkback   »   Re: Survey: Small Biz Should Bite the Online Bullet



Re: Survey: Small Biz Should Bite the Online Bullet
Posted by: Cathy Santosus 2002-11-05 14:48:45
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Eighty-one percent of small businesses that maintained an online presence during last year's holiday season reached new customers, leading to an increase in sales and profitability, according to a new Harris Interactive survey released by Yahoo! That seems like a compelling figure, but most small businesses are still relying on offline sales for the majority of their revenue, Gartner research director Mika Krammer told the E-Commerce Times.


Re: Survey: Small Biz Should Bite the Online Bullet
Posted by: Netfusium 2002-11-06 10:54:26 In reply to: Cathy Santosus
I agree completely. Being in Canada, we see tons of good solid companies that could stand to be online steer clear of anything.com related. Unfortunately, millions of Canadians still shop online... and are constantly going to the US for their products. Being a Yahoo! Stores certified designer in Canada, we do see quite a few companies opt for this great platform. Again, another unfortunate problem is very few... the now infamous dot com bubble. I think we need to see more companies get profitable online, as brand awareness suffers and now that platforms such as Yahoo stores exists, there simply is no excuse for losing money, this or future holiday seasons.
Jump to:
Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.