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ECT News Community   »   E-Commerce Times Talkback   »   Re: Battle of the Online Stores: Apple vs. Dell

Re: Battle of the Online Stores: Apple vs. Dell
Posted by: Cathleen Santosus 2002-10-30 12:37:45
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When it comes to selling computers to consumers online, the easier, the better. Both Dell and Apple have taken this adage to heart -- but which online store is best? Dell's service options, such as a prominently featured toll-free order number and in-depth online help, trump Apple's FAQ pages and less visible toll-free number placement. On the other hand, shoppers at Apple.com can set up an account by filling in just four fields, compared with the 11 required at Dell.com.

Re: Battle of the Online Stores: Apple vs. Dell
Posted by: Corydon76 2002-10-30 14:19:08 In reply to: Cathleen Santosus
You completely missed exactly how prominent the Apple Store phone number is: it's in the URL of EVERY PAGE: http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore/
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