Get the ECT News Network Editor's Pick Newsletter » View Sample | Subscribe
Welcome Guest | Sign In
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider

E-Commerce Times Talkback

ECT News Community   »   E-Commerce Times Talkback   »   Re: The Golden Age of E-Commerce Profits

Re: The Golden Age of E-Commerce Profits
Posted by: Mark W. Vigoroso 2002-03-19 11:09:25
See Full Story

Driven by demanding investors and an unforgiving stock market, many e-commerce firms have
clawed their way to profitability. In fact, with a growing roster of companies operating
in the black, we may be perched on the cusp of an e-commerce "golden age," according to
analysts. "I would not be surprised to find that the majority of online retailers are
profitable now, if you include multichannel retailers," Jupiter Media Metrix analyst Ken
Cassar told the E-Commerce Times.

Re: The Golden Age of E-Commerce Profits
Posted by: rodkain 2002-03-20 05:52:06 In reply to: Mark W. Vigoroso
There appear to be a number of factors contributing to the success of the current e-tailers.
Firstly, consumer confidence in the reliability of service from our sector is growing. Key here is accurate delivery. In the early days too many promises were made and broken as the logistics industry failed to realise the value of this new boost to their business and made the same old 'guarantees' about delvery of goods. Thankfully, this weak link seems now to have been successfully strengthened, and delivery promises are almost always met.
Secondly, e-tailers have become less obsessed with conquering the world, and those proving to be successful have been much more likely to undertake comparatively niche marketing activities. Some, like, have gone a stage further and added good old-fashioned customer service to the online offer. eliminating, at a stroke one of the key barriers to online sales by offering a truly personal service.
Perhaps, therefore, this is the start of a 'Golden Age' for profitable e-tailing suported by a golden age of personal customer service?
Jump to:
What is your opinion of technology's place in the world?
Technology could be used to solve most of the world's problems if properly applied.
Technology creates more problems than it solves.
Some technologies are inherently good, and some are inherently evil.
I accept technology's risks in order to enjoy its benefits.
I'd like to go back in time to an era when technology was far less prevalent.
I'd like to go forward in time to a more technologically advanced era.