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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Golden Age of E-Commerce Profits



Re: The Golden Age of E-Commerce Profits
Posted by: Mark W. Vigoroso 2002-03-19 11:09:25
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Driven by demanding investors and an unforgiving stock market, many e-commerce firms have
clawed their way to profitability. In fact, with a growing roster of companies operating
in the black, we may be perched on the cusp of an e-commerce "golden age," according to
analysts. "I would not be surprised to find that the majority of online retailers are
profitable now, if you include multichannel retailers," Jupiter Media Metrix analyst Ken
Cassar told the E-Commerce Times.


Re: The Golden Age of E-Commerce Profits
Posted by: rodkain 2002-03-20 05:52:06 In reply to: Mark W. Vigoroso
There appear to be a number of factors contributing to the success of the current e-tailers.
Firstly, consumer confidence in the reliability of service from our sector is growing. Key here is accurate delivery. In the early days too many promises were made and broken as the logistics industry failed to realise the value of this new boost to their business and made the same old 'guarantees' about delvery of goods. Thankfully, this weak link seems now to have been successfully strengthened, and delivery promises are almost always met.
Secondly, e-tailers have become less obsessed with conquering the world, and those proving to be successful have been much more likely to undertake comparatively niche marketing activities. Some, like www.mgender.com, have gone a stage further and added good old-fashioned customer service to the online offer. eliminating, at a stroke one of the key barriers to online sales by offering a truly personal service.
Perhaps, therefore, this is the start of a 'Golden Age' for profitable e-tailing suported by a golden age of personal customer service?
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