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ECT News Community   »   E-Commerce Times Talkback   »   Re: Are Search Engines an E-Commerce Anachronism?



Re: Are Search Engines an E-Commerce Anachronism?
Posted by: Mark W. Vigoroso 2002-02-22 16:15:06
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E-commerce is growing up. The signs are everywhere. But in its burgeoning adolescence,
e-commerce is stretching the seams of some Internet traditions -- and search engines are
on the front lines. Online shoppers are starting to resemble offline shoppers, and brand
is starting to mean something on the Internet. That means consumers have shopping lists,
favorite online stores and very little time to spare.


Re: Are Search Engines an E-Commerce Anachronism?
Posted by: JimPflaum 2002-02-22 16:16:29 In reply to: Mark W. Vigoroso
I think Mark's right - search engines are losing the battle for online shoppers. I don't necessarily buy into the theory that online shoppers have become more "brand loyal," but they have grown sick and tired of pulling up irrelevant search engine returns - links to sites that have little or no relevance to the products or services they may be shopping for.
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