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ECT News Community   »   E-Commerce Times Talkback   »   Re: Seven Ways To Close the Gap Between Brick and Click



Re: Seven Ways To Close the Gap Between Brick and Click
Posted by: Michael Mahoney 2002-02-12 10:39:01
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Seamless integration between online and offline channels is the holy grail of brick-and-click
retailing. But as with any worthy quest, a map is needed to point the way toward the
elusive prize. "There are people saying the process needs to be totally seamless, where
customers can do anything in all mediums, but that's not as viable as a selective
approach," Boston Consulting Group e-commerce manager James Vogtle told the E-Commerce
Times.


Re: Seven Ways To Close the Gap Between Brick and Click
Posted by: davidport 2002-02-13 09:19:34 In reply to: Michael Mahoney
Regarding James Vogtle's suggestion to "Use small consumer surveys to try and get an idea of what volume of sales were influenced by the online channel to begin with" -- thought you might find the survey of interest at www.fastlaundry.com/ipsos-reid.htm

Re: Seven Ways To Close the Gap Between Brick and Click
Posted by: davidport 2002-02-19 06:23:31 In reply to: davidport
PS: Since the survey referenced above found that almost 80% of consumers won't even order home-delivered goods if nobody can be home to receive them, could the E-Commerce Times illuminate that constraint so it can eventually be resolved?
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