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ECT News Community   »   E-Commerce Times Talkback   »   Re: I-Marketing Interview: Nortel



Re: I-Marketing Interview: Nortel
Posted by: Clare Saliba 2001-11-06 16:38:34
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In an exclusive interview with the E-Commerce Times, Nortel director of global branding
and advertising Bruce Horner explained how a crucial component of the company's online
marketing strategy involves the preemptive placement of targeted ads. This approach
allows Nortel to identify and quickly capture opportunities to offset a rival's message
by inserting its own ads beside competitive news and content on key Web sites.


What does lead generation mean?
Posted by: Wayne Chen 2001-11-09 01:08:53 In reply to: Clare Saliba
What does lead generation mean?
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How does the quality of customer service delivered by government compare to that of the private sector?
Government customer service is far superior.
Government customer service is slightly better.
Government and private sector customer service are about the same.
Private sector customer service is slightly better.
Private sector customer service is far superior.