Get the ECT News Network Weekly Newsletter » View Sample | Subscribe
Welcome Guest | Sign In
ECTNews.com
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: Consumers, Marketers, All Ears on Podcast Advertising



Re: Consumers, Marketers, All Ears on Podcast Advertising
Posted by: Jack M. Germain 2021-06-17 00:00:56
See Full Story

Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember the message.


Re: Consumers, Marketers, All Ears on Podcast Advertising
Posted by: ameliaricharson1993 2021-06-17 00:02:57 In reply to: Jack M. Germain
Thanks for posting this. Keep the great content coming!
Jump to:
How important is social media to the success of your business?
Highly -- Social media is essential to our business model.
Somewhat -- We do see benefit from social media, but without it our operations would continue.
Minimally -- We're on social media because that's expected, though it's influence on our success is negligible.
Not at All -- Social media is not useful to our business.