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E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: How Customer Conversations Can Create Personalization in E-Commerce



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Ask anyone in the e-commerce space and they'll tell you: it's a numbers game. The numbers we rely on every day offer insights into every aspect of our competitive industry, from the click-through success of advertising campaigns to the conversion rates of specifically placed "Buy Now" buttons. Yet in this world of quantitative analytics, we're losing something: the human element.


We can also give priority to some other topic like How to reduce customer complaints and claims
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