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ECT News Community   »   E-Commerce Times Talkback   »   Re: How Social Selling Changed the Buyer's Journey



Re: How Social Selling Changed the Buyer's Journey
Posted by: Sudhir Kumar 2020-02-28 07:49:45
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Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online prior to getting in touch with a business by giving it a call. E-commerce businesses that speak to modern buyers on their terms can gain a competitive advantage.


Re: How Social Selling Changed the Buyer's Journey
Posted by: digitalteacher 2020-03-04 05:39:29 In reply to: Sudhir Kumar
Yes Now a Days Every Thing is Digital! 75% people are buying anything n online. due to less cost and less time. even education also entering in to Digital Technology. Students are not showing interest in learning in a classroom. We Developed one Educational Software Digital teacher. Digital teacher is your personal digital tutor which helps you to visualise the tougher concepts in a simpler way through animations, videos and voice over for better understanding.

Re: How Social Selling Changed the Buyer's Journey
Posted by: dannysentme 2020-02-28 08:04:50 In reply to: Sudhir Kumar
In this digital age, I do wonder how much of the upper hand the consumer actually has? Yes, they have data at their fingertips to help self propel their buying journey and in many cases, they've researched the products and services so much that they often know more about the product specs than the professional sales reps they eventually engage with.

According to The Challenger Sale, consumers are close to 60% through their buying journey when they make contact with a business that offers the products and services they've been researching. Therefore it is important not to simply roll over when a potential customer reaches out to a professional sales rep and says they're ready to buy. If the rep does roll over, they only have about a 25% chance of closing the sale, according to Corporate Visions.

So what can be done? As the consumer takes themselves through the marketing/sales funnel during their buying journey and comes out the bottom of the funnel ready to take action, this is when businesses and their teams on the receiving end must be prepared.

How?

They must be prepared with a defined sales process to then take the prospective customer through when they engage. One process to consider is that of AIDINC by Integrity Solutions.
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Critically Important - I will not shop at an establishment that does not provide curbside service.
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Somewhat Important - I like a curbside option, but itís not part of my decision-making process when I choose where to shop.
Not Important - I do not use curbside pickup. When I go out to shop I want to select everything myself.