Explore Newsletters from ECT News Network » View Samples | Subscribe
Welcome Guest | Sign In
ECTNews.com
Ideoclick eBook
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: Building E-Commerce Wave: Social Media Shopping



Re: Building E-Commerce Wave: Social Media Shopping
Posted by: Vivian Wagner 2020-01-14 03:40:11
See Full Story

Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase," he said. "It makes it easy for shoppers to transact when they're already thinking about your ad."


Re: Building E-Commerce Wave: Social Media Shopping
Posted by: Jasonwhite 2020-01-14 05:20:08 In reply to: Vivian Wagner
Absolutely Right, Totally agreed that social media is going to be another useful platform for Brands to share or sell their products.
Customers who wants to purchase any particular product can buy easily from social media because nowadays people gives their time to social media more than any e-commerce platform.
Influencer marketing also boosts sales from social media because these influencers have huge number of followers and they promote genuine products which increases the chance of conversion.
Jump to:
Which in-person activity do you most want to resume when the pandemic is over?
Attend my place of worship
Frequent bars, clubs or restaurants
Gather with family or friends
Go to entertainment or sporting events
Join colleagues at work or business events
Participate in group athletics or exercise
Return to my school
Take my children to their school
Travel
Visit my health practitioners