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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Rise of Headless Commerce



Re: The Rise of Headless Commerce
Posted by: Vivian Wagner 2019-04-16 01:12:54
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"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, VP of product marketing at BigCommerce. A headless commerce approach "helps a merchant support both the latest in technology and/or end-user devices and also build powerful, personalized and engaging commerce experiences."


Re: The Rise of Headless Commerce
Posted by: ajaykapur 2019-04-21 23:27:29 In reply to: Vivian Wagner
Elastic Path and Bigcommerce and other e-commerce platforms are great for supporting headless commerce. Readers should note that most e-commerce IT leaders are building or purchasing a “head” and not simply relying on the browser and a CDN to deliver the frontend in a headless architecture.
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