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ECT News Community   »   E-Commerce Times Talkback   »   Re: Did Marketers Underestimate Their Competition in 2018?



Re: Did Marketers Underestimate Their Competition in 2018?
Posted by: Norty Cohen 2018-12-09 02:48:51
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Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water. Then safety. Next up is belonging, then esteem, then self-actualization.


Re: Did Marketers Underestimate Their Competition in 2018?
Posted by: logan452 2018-12-09 02:49:23 In reply to: Norty Cohen
True, Thanks for this piece
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