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ECT News Community   »   E-Commerce Times Talkback   »   Re: 6 Ways Retailers Can Hold Their Own in the Microbrand Revolution



Re: 6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
Posted by: Madhav Durbha 2018-11-12 07:12:47
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The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner's direct-to-consumer online channel. Jenner, the 21-year old half-sister of Kim Kardashian, is now worth more than $900 million, largely thanks to Kylie Cosmetics.


Re: 6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
Posted by: yoyoray 2018-11-12 07:23:18 In reply to: Madhav Durbha
Amazing article. All of the important points has been pointed out, It's true it's tough for small companies to manage as there are so many aspects. Thanks for sharing this wonderful article.
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