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ECT News Community   »   E-Commerce Times Talkback   »   Re: The 4-Step Method for Developing Strong Product Content



Re: The 4-Step Method for Developing Strong Product Content
Posted by: David Feinleib 2018-11-09 20:27:41
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Many brick-and-mortar shops have been expanding their business to the online realm. It's no wonder why, considering global retail e-commerce sales are expected to reach $4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: set up, manage, enrich and audit. Traditionally, item setup has been handled through manual processes and a variety of spreadsheet templates and forms. The process is time-consuming and resource-intensive.


Re: The 4-Step Method for Developing Strong Product Content
Posted by: Jac_chicago 2018-11-09 20:33:34 In reply to: David Feinleib
You mentioned some great tools in your article, would you be able to share some companies who offer these tools?
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