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ECT News Community   »   E-Commerce Times Talkback   »   Re: 5 Steps to a Painless Checkout Process

Re: 5 Steps to a Painless Checkout Process
Posted by: Vivian Wagner 2018-03-29 01:18:56
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Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed." It's a good idea, therefore, to pay particular attention to your checkout process, regularly evaluating it and updating it as needed.

Re: 5 Steps to a Painless Checkout Process
Posted by: AdrianaS 2018-03-29 01:23:51 In reply to: Vivian Wagner
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