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ECT News Community   »   E-Commerce Times Talkback   »   Re: Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World



Re: Facebook Launches Atlas to Shoulder the Whole Digital-Advertising World
Posted by: By Katherine Noyes 2014-09-29 21:25:53
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Facebook on Monday announced Atlas, a rebuilt ad platform that gives marketers access to its vast troves of user data and helps them direct highly targeted ads across the Web. "Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers," explained Erik Johnson, head of the new Facebook service. "By doing this, marketers can easily solve the cross-device problem through targeting, serving and measuring across devices."


Facebook's Atlas is a promising program. Imagining the level of targeting available for an entrepreneur or companies. But i can't still digest the fact of my private data of Facebook being used.
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