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ECT News Community   »   E-Commerce Times Talkback   »   Re: Managing Big Data: Audience Measurement and Ad Targeting



Re: Managing Big Data: Audience Measurement and Ad Targeting
Posted by: Heather Way 2014-02-03 08:35:32
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The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets -- whether TV commercials, video programs, gaming apps, online publications or advertising messages. Big Data create new ways that stakeholders can measure the audience.


Re: Managing Big Data: Audience Measurement and Ad Targeting
Posted by: Bottle33 2014-02-04 13:23:19 In reply to: Heather Way
Big data or unstructured data? Is there a difference?
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Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.