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ECT News Community   »   E-Commerce Times Talkback   »   Re: Selling to the World: A Map for Global Marketing Success



Re: Selling to the World: A Map for Global Marketing Success
Posted by: Vivian Wagner 2013-04-06 11:42:09
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When Dr. Martens customers from around the world search for its site, it's possible they'll end up on one designed specifically for their country. "They have specific sites for specific countries," explained Gil Levy, managing partner with
ECommerce Partners. "That's the best thing to do. All the customer service and everything will be for this specific country. You can merchandise specific to that country. It's not just the price and the product, but it's the whole experience."


Re: Selling to the World: A Map for Global Marketing Success
Posted by: Treepodia 2013-04-06 11:42:41 In reply to: Vivian Wagner
Not a new thing: think globally, act locally.
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