Get the E-Commerce Minute Newsletter from the E-Commerce Times » View Sample | Subscribe
Welcome Guest | Sign In
ECTNews.com
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: The Key to Mobile Marketing: A Strong Opt-In List



Re: The Key to Mobile Marketing: A Strong Opt-In List
Posted by: Cezar Kolodziej 2013-02-11 17:44:57
See Full Story

Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messaging creates a very personal link between a brand and its customers. It has enjoyed 97 percent open rates, and 90 percent of messages sent to customers are opened in the first three minutes of delivery, according to Frost & Sullivan.


Re: The Key to Mobile Marketing: A Strong Opt-In List
Posted by: StefanGrasic 2016-01-03 10:12:57 In reply to: Cezar Kolodziej
It seems to me, that mobile marketing is growing and growing. For our company email marketing is a big part of our advertising strategy but we have not yet implemented mobile opt-in methods. Why? It is just because we can't find a good and reliable software to do so. It would be great if you could suggest what you are using to manage you mobile optin campaigns.

P.S. We have used Anthony Morrisons mobile optin but it is not worth talking about it.
Jump to:
When considering the credibility of an article I read online, I am most influenced by...
The organization or operator of the website that published the article
The journalist(s) who wrote the article
The sources quoted in the article
The quality or style of the writing
The individual(s) who brought the article to my attention
Whether the article has myriad shares or social media activity
My own knowledge or intuition