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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Key to Mobile Marketing: A Strong Opt-In List



Re: The Key to Mobile Marketing: A Strong Opt-In List
Posted by: Cezar Kolodziej 2013-02-11 17:44:57
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Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messaging creates a very personal link between a brand and its customers. It has enjoyed 97 percent open rates, and 90 percent of messages sent to customers are opened in the first three minutes of delivery, according to Frost & Sullivan.


Re: The Key to Mobile Marketing: A Strong Opt-In List
Posted by: StefanGrasic 2016-01-03 10:12:57 In reply to: Cezar Kolodziej
It seems to me, that mobile marketing is growing and growing. For our company email marketing is a big part of our advertising strategy but we have not yet implemented mobile opt-in methods. Why? It is just because we can't find a good and reliable software to do so. It would be great if you could suggest what you are using to manage you mobile optin campaigns.

P.S. We have used Anthony Morrisons mobile optin but it is not worth talking about it.
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