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ECT News Community   »   E-Commerce Times Talkback   »   Re: ComScore: Facebook Ads Work if You Know Where to Point Them



Re: ComScore: Facebook Ads Work if You Know Where to Point Them
Posted by: Rachelle Dragani 2012-06-13 12:02:40
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Facebook can be an effective platform for advertisers, according to a report released Tuesday by comScore. The results appear to counter the findings of a recent Reuters/Ipsos poll in which four out of five respondents claimed they were never influenced by advertisements or comments on the site regarding products or services. The comScore report, however, found that Facebook users who were fans, or friends of those fans, of brands such as Starbucks, Target and Amazon were more likely to purchase from those companies.


Re: ComScore: Facebook Ads Work if You Know Where to Point Them
Posted by: Coolb02 2019-03-18 02:40:50 In reply to: Rachelle Dragani
If you are thinking to promote your brand on the internet and don't want to mess with a big budget then I would highly recommend using the expert services because they will help you run successful campaigns on a budget. Even I have been using the services of SEO and facebook ads management services. Very satisfied with the outcome.

Re: ComScore: Facebook Ads Work if You Know Where to Point Them
Posted by: Daniel-MentAd 2012-07-08 04:49:52 In reply to: Rachelle Dragani
Great article Rachelle,
Facebook Ads work, and can lead to amazing results and positive ROI with the right tools and skills.

Effective Targeting is crucial to achieve positive ROI. The problem is that most of the people who are trying to run Ads on Facebook are basing the targeting of their campaigns on assumptions or ideas of what could be the "optimal targeting.

Unfortunately people are not connecting the dots in the right way to understand their customers well enough before starting to spend money on Facebook advertising.

So if you don't really know where/what/who is your target, you will probably have to use a lot of resources until you hit it.
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