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ECT News Community   »   E-Commerce Times Talkback   »   Re: Why Publishers Are Afraid of Amazon

Re: Why Publishers Are Afraid of Amazon
Posted by: Theodore F. di Stefano 2011-12-17 18:39:22
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My previous experience with book publishers was over 10 years ago when I wrote a book about buying a business. It wasn't a great experience because first I had to find an agent -- not an easy task. The agent then had to go through the long and arduous task of finding a publisher. The process took a great deal of time and energy. The majority of authors can relate to how difficult it is to get anything published unless, of course you, are a known writer.

Posted by: rainyofthedark 2011-12-17 18:46:48 In reply to: Theodore F. di Stefano
In my opinion, one of the best ways publishers can up their game is by adding back more marketing support. Many authors are beginning to feel that if they must take on learning how to promote their book, they might as well do it all as a self-publisher.
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