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ECT News Community   »   E-Commerce Times Talkback   »   Re: Report: E-tail Prosperity Is in the Details



Re: Report: E-tail Prosperity Is in the Details
Posted by: Keith Regan 2001-09-11 21:32:24
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Detailed information and recommendations about products are the most important reasons
that customers return to e-tail sites, according to a report released Monday by Jupiter
Media Metrix.


In its report, "Back to Basics: Enhancing User Experience at Low Cost," Jupiter said that
59 percent of those surveyed cited increased product information as a reason to return to
an online retail site. Another 26 percent of consumers said product suggestions prompt
them to return to an e-tailer.


Re: Report: E-tail Prosperity Is in the Details
Posted by: paul g mazzola 2001-09-17 22:25:15 In reply to: Keith Regan
I'm Paul G Mazzola I wish to have some information about what you do okay?
Jump to:
Which type of online advertising is most likely to attract your favorable attention?
Straightforward display ads
Ads based on my interests
Informational articles on products/services
Video ads
Ads designed to grab my attention, e.g. pop-ups, autoplay
None -- I avoid all online ads