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ECT News Community   »   E-Commerce Times Talkback   »   Re: Climbing the B2B Social Media Ladder



Re: Climbing the B2B Social Media Ladder
Posted by: Brian R. Hook 2010-05-27 06:12:19
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Social media strategies are not just for consumer-focused companies anymore. Twitter, Facebook, LinkedIn and their ilk are finding their way into business-to-business firms. Solid waste service provider Waste Management, for example, has set up a Web 2.0 shop. Interactivity is key, and social media are being used at Waste Management for educational and engagement purposes, said Lynn Brown, vice president of corporate communications. "It is about being a part of a two-way conversation," she said. "People are talking about your company whether you know it or not."


B2B & Social Media
Posted by: kellybriefworld 2010-07-07 14:05:04 In reply to: Brian R. Hook
Great post! This shows that B2B, like consumer-based industries, need to get with the times and make social media a part of their marketing strategy. Using social media to promote your business is one thing. Using social media in the workplace however, is another matter. Accessing social media in the office puts a company's network security and privacy at risk. To help your company and IT department make informed decisions on whether to permit or block social media sites at work, check out: http://bit.ly/d2NZRp

Let me know what you thinků kelly@briefworld.com

Formal education in Social Media
Posted by: Grannelle 2010-05-29 19:58:27 In reply to: Brian R. Hook
I'd like to be told again the reasons there will never be a need for formal education in Social Media. Obviously I'm overestimating its importance in enterprise and industry. Is it still a simple conveyance of communication? Or is it in fact becoming one of the most important parameters in business?

Great article!
Posted by: svanderbiltDCA 2010-05-28 06:52:05 In reply to: Brian R. Hook
And it shows the ever increasing importance that businesses need to update their processes to include social media. Without it, they may be out of the game for a while. In fact it probably works that for every delay in developing a social media strategy the longer it will take to catch up. Just think of all of the wasted time to wait to jump onto the Internet when it was gearing up many years ago. Companies are still playing catchup with their competitors.

The first key is to develop a strategy. Next hire someone, or redirect them, to act as the social media person for the company. This will helpw ith PR and damage control, if needed. Lastly, actually devote time and money to it as it has proven to have valuable returns.

Consumer-centric
Posted by: Elisabeth_3shipsmedia 2010-05-27 06:20:28 In reply to: Brian R. Hook
This is a great article- B2B and B2C firms absolutely need an online presence to cut it in this digitally driven world. Gaining brand awareness through traditional media is increasingly less effective than growing a brand through social venues.

I especially liked the section on choosing social media because it brings marketing's focus back around to the consumer. We wrote an article about something similar, check out Three Ships Media's blog here: "Digital Marketing with a Target Audience in Mind" http://ow.ly/1QBQ4
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