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ECT News Community   »   E-Commerce Times Talkback   »   Re: Get Your Startup on a Solid Legal Footing From the Start

Re: Get Your Startup on a Solid Legal Footing From the Start
Posted by: Daisy Yu 2009-11-03 01:19:28
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So you've sought intellectual property protection for your patentable invention, or you've trademarked your logo. Do you think your startup is now protected? This alone may not be enough. Technology entrepreneurs may understand the importance of protecting their intellectual property, such as trademarks and patents, yet many times they create startups without understanding what is involved in terms of protecting their business through other avenues -- such as contractual mediums, which can be more important than the registration of a trademark or patent.

Privacy Policy
Posted by: heatherdorso 2009-11-03 01:39:08 In reply to: Daisy Yu
A privacy policy is an important document especially for startups. It has to be written properly in order to avoid any legal complications. Copy pasting someone else's policy should be avoided at all costs. TRUSTe’s small business offerings provide a simple, reasonable alternative to cutting and pasting a privacy policy. It makes privacy easy and affordable for small businesses. In a competitive environment, consumers are looking for any sign that your business stands out from the competition. A TRUSTe seal signals not only privacy – but also the reputation of a business.
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