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ECT News Community   »   E-Commerce Times Talkback   »   Re: Guidelines Issued for Rich Media Ads



Re: Guidelines Issued for Rich Media Ads
Posted by: Lori Enos 2001-08-07 09:39:48
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The Interactive Advertising Bureau (IAB) announced voluntary guidelines for advertisers
using larger banner ads, pop-ups, and other forms of rich media advertising Monday.


The IAB said the new guidelines would help marketers leverage the unique marketing
characteristics of the Internet while keeping their costs in line.


Re: Guidelines Issued for Rich Media Ads
Posted by: Jim 2001-08-09 11:22:00 In reply to: Lori Enos
I hope the industry responds to your attempts to set reasonable and sane rules. I only wish you had taken it the obvious one step forward: ban the "pop-under" ads. Hopefully, the strong negative reaction these generate will quickly make them obsolete. Are there any stats showing this?
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