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ECT News Community   »   E-Commerce Times Talkback   »   Re: E-tailers Could Alter Marketing a Teens-y Bit



Re: E-tailers Could Alter Marketing a Teens-y Bit
Posted by: Paul A. Greenberg 2001-08-06 20:10:55
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E-commerce is suffering from a severe case of nearsightedness. As a result of their
strenuous efforts to survive in a volatile economy, e-tailers are only able to see what's
right in front of them. It's not easy being the novelty act when even the headliners are
in a slump.


There is, however, a price to pay for being stuck in the present -- and it might be paid
10 years from now. Think about the Internet vendors that make it through the protracted
and painful dot-com shakeout. How will they thrive in the long term unless they cultivate
the emerging consumer base - aka teenage shoppers.


Re: E-tailers Could Alter Marketing a Teens-y Bit
Posted by: Garry Hartley 2001-08-08 04:52:44 In reply to: Paul A. Greenberg
In the UK there are a handful of start-ups and banks that are targeting the 11-18 age group with online payment mechanisms. Looking at the US only RocketCash seems to have survived - any comments?

Garry


Re: E-tailers Could Alter Marketing a Teens-y Bit
Posted by: Robyn Roberts 2001-08-07 18:37:02 In reply to: Paul A. Greenberg
You described my 15-year old teenager perfectly. Uses instant messaging constantly, every spare minute of her day and night; regularly keeps up with news and sports by subscribing to ezines; buys cds online; LOVES to download music; she finds a way to spend on the net by asking me for my credit card when she finds something she wants. Her daily routine is checking her email when she gets home from school.

Re: E-tailers Could Alter Marketing a Teens-y Bit
Posted by: MarketingMaven 2001-08-06 20:12:05 In reply to: Paul A. Greenberg
Good idea.
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