Explore Newsletters from ECT News Network » View Samples | Subscribe
Welcome Guest | Sign In
ECTNews.com
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: Growth in Online Advertising Slacking Off



Re: Growth in Online Advertising Slacking Off
Posted by: Erika Morphy 2009-04-02 15:50:26
See Full Story

There's good news and bad news in the latest Internet Advertising Revenue Report, newly released by the Interactive Advertising Bureau and PricewaterhouseCoopers. The good news is that Internet advertising revenues in the U.S. are still growing, topping $23 billion in 2008. The bad news: That growth appears to be flattening. Indeed, it did not take this report to alert the industry that growth in this once hot category has been on a downward slope recently.


The trend behind the figures
Posted by: VoxAppeal 2009-04-02 16:03:30 In reply to: Erika Morphy
These figures are rather "face-value".

SOMEone is obviously still paying for online advertising. What will be interesting to see is who gets to see daylight first as we come out of this economic tunnel.

Several companies from my experience have been shifting from classic media to Web media advertising, for various reasons - not least being the potential payback as the market itself leans Webwards, but also because of its vast potential in terms of global reach.

I would hazard an educated guess that the continual growth is stimulated by the more forward-thinking businesses while others are simply cutting their losses as they wait and see...

VoxAppeal.com
Jump to:
How does the quality of customer service delivered by government compare to that of the private sector?
Government customer service is far superior.
Government customer service is slightly better.
Government and private sector customer service are about the same.
Private sector customer service is slightly better.
Private sector customer service is far superior.