A Brand's Guide to Digital Shelf Analytics | Download the eBook Today!
Welcome Guest | Sign In
Ideoclick Amazon Compliance Guide
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider

E-Commerce Times Talkback

ECT News Community   »   E-Commerce Times Talkback   »   Re: Customers Fail to Flock to Vonage

Re: Customers Fail to Flock to Vonage
Posted by: Peter Svensson 2008-08-08 09:49:00
See Full Story

Vonage Holdings' subscriber growth nearly ground to a halt in the second quarter, as the Internet telephone company said Thursday it gained just 2,000 lines in the period. Chief Executive Officer Marc Lefar said the company made some progress in keeping its existing customers, but a pullback in TV advertising led to lower recruitment of new customers. The company had underestimated, he said, how much traffic the TV advertisements were driving to its Web site and other recruitment channels.

Advertising was not the reason that Vonage did not gain any customers -
Posted by: farmerbob 2008-08-08 13:32:17 In reply to: Peter Svensson
- it's just that their service sucks. Oh did I mention their atrocious outsourced customer service? So there you have it. Any one that believes the advertising story is a dumb as Vonage.
Jump to:
When considering the credibility of an article I read online, I am most influenced by...
The organization or operator of the website that published the article
The journalist(s) who wrote the article
The sources quoted in the article
The quality or style of the writing
The individual(s) who brought the article to my attention
Whether the article has myriad shares or social media activity
My own knowledge or intuition