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ECT News Community   »   E-Commerce Times Talkback   »   Re: Virgin Mobile: The Wireless Road Less Traveled

Re: Virgin Mobile: The Wireless Road Less Traveled
Posted by: Leslie Cauley 2008-07-19 23:58:45
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Virgin Mobile USA definitely walks to its own, very hip drumbeat. Big cell phone carriers such as AT&T and Verizon Wireless are famous for herding customers into long-term service contracts. Virgin specializes in prepaid plans that allow its customers -- half of them under 35 -- to pay as they go, by the minute or by the month. That difference is what distinguishes Virgin, CEO Dan Schulman says. It's also what keeps Virgin on its toes. Because there's no contract, there's nothing to prevent people from leaving, Schulman says.

PR Puff Piece
Posted by: jbelkin 2008-07-20 00:00:40 In reply to: Leslie Cauley
Virgin Mobile tried to go public but pulled back because of their market ... so how exactly is a phone "super popular" that only has 85,000 users after a year? Or a company that has 170,000 users x $85 is a rounding error to AT&T or Verizon ...
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Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.