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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Red Queen of E-Commerce



Re: The Red Queen of E-Commerce
Posted by: Joe Chung 2008-07-11 09:05:55
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The Red Queen in Lewis Carroll's Through the Looking-Glass lives in a very curious world where, as she explains to Alice, "It takes all the running you can do, to keep in the same place." That sentence sums up the world of e-commerce with uncanny accuracy: No matter how hard we work to knock items off the priority list, there are always new ones popping right up to take their place. In the first generation of e-commerce, the priorities were at least easy to define: Build a site in which most customers can make purchases without things crashing more than once or twice a week.


Don't forget email address validation...
Posted by: jbaier 2008-07-11 09:22:47 In reply to: Joe Chung
Wonderful article on critical web features for e-tailers. I'd argue there is one feature missing on this list: real-time email address validation.

Internet retailers risk losing millions of dollars by populating their email databases with bad data. I'm talking about wasted marketing dollars, missed revenue opportunities, and ISP blacklisting (should spamtraps or honeypots sneak through).

Retailers also risk creating a negative experience for customers who sign up online for newsletters, promotional information, and customer service assistance and then never receive appropriate follow-up attention -- just because the email address they entered was misspelled.

Real-time email address validation technology is an effective and user-friendly way for retailers to keep their email database clean from the start by catching and correcting invalid and problematic entries in real-time at the point of registration on your website, your web-enabled POS, or your call center terminals.
Jump to:
Would you license your personal data to advertising platforms if you were paid directly for it?
Yes -- So much of my personal data is already in the hands of advertisers anyhow; I may as well be paid for it.
Possibly -- It depends how much I would be compensated and how the data I authorize to share would be used and protected.
No -- I would not sell my personal data at any price.