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ECT News Community   »   E-Commerce Times Talkback   »   Re: Click Fraud Ticks Lower in Q1

Re: Click Fraud Ticks Lower in Q1
Posted by: Jim Offner 2008-06-21 13:36:15
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The amount of click fraud decreased slightly in the first quarter, thanks in part to actions taken by Google and Yahoo, according to the latest Click Fraud Index by Click Forensics. The overall industry average click fraud rate was 16.3 percent in the quarter, which was down slightly from the 16.6 percent rate reported in the previous quarter but up from the 14.8 percent rate reported for the first quarter in 2007. The average click fraud rate of pay-per-click advertisements appearing on search engine content networks was 27.8 percent.

Click fraud downplayed...
Posted by: tyneham 2008-06-21 13:50:16 In reply to: Jim Offner
Click fraud is underestimated by Click Forensics, and downplayed/dismissed by vested interests. Even one percent of billions is too high mainly because advertisers are still deceived, overcharged and thus defrauded.

Read how, for example, "Yahoo protects online fraudsters, locks out legal ethical experts," web links here http://www.networkworld.com/community/node/29113 , http://tyneham.blogspot.com , http://tyneham.newsvine.com
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