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ECT News Community   »   E-Commerce Times Talkback   »   Re: Seven Ways to Make E-Marketing Work in a Tough Economy

Re: Seven Ways to Make E-Marketing Work in a Tough Economy
Posted by: Guy Maser 2008-05-12 11:06:22
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In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best, it is a flawed strategy. How can your company be one of those success stories that market and grow their business during challenging economic times?

Marketing in a challenging economy
Posted by: jkreiss 2008-05-12 11:13:11 In reply to: Guy Maser
Great article. The Internet has made marketing a lot easier especially when it comes to targeting.

It's also a lot less expensive.
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Which type of online advertising is most likely to attract your favorable attention?
Straightforward display ads
Ads based on my interests
Informational articles on products/services
Video ads
Ads designed to grab my attention, e.g. pop-ups, autoplay
None -- I avoid all online ads