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ECT News Community   »   E-Commerce Times Talkback   »   Re: Goldsmith Jewelry: Tapping Into the Blogosphere Treasure Trove

Re: Goldsmith Jewelry: Tapping Into the Blogosphere Treasure Trove
Posted by: Keith Regan 2008-05-07 12:45:40
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As a small brick-and-mortar jeweler with retail stores in Central Florida, Goldsmith Jewelry may seem like an unlikely potential e-tail star. Goldsmith, however, has had early success by using blogging to drive traffic to its Web site and gain exposure for its fledging Internet store. The company is committed to continuing and refining those efforts, said Don Lair, the online arm's cofounder. Since it is new to the Web, gaining name recognition among online shoppers is no small feat for Goldsmith, which is a well-known brand in the Orlando area, Lair told the E-Commerce Times.

How did they do it
Posted by: akaur 2008-05-07 12:52:36 In reply to: Keith Regan
How can I find out the logistics of how they carried out this promo?
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