Get the ECT News Network Editor's Pick Newsletter » View Sample | Subscribe
Welcome Guest | Sign In
ECTNews.com
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: AT&T Disconnects Cingular Name



Re: AT&T Disconnects Cingular Name
Posted by: Tim Gray 2007-05-22 21:41:40
See Full Story

AT&T, the nation's largest phone company, is stepping up its rebranding campaign aimed at consolidating its wireless services into a single unified name. The company will shed the Cingular name and replace it with AT&T at 1,800 outlets throughout the country this week. The move to rename Cingular Wireless stores comes as AT&T tries to beef up its profile ahead of the highly anticipated launch of Apple's iPhone. "Our branding campaign is performing at and above projected levels, and customer response has been very positive," Randall Stephenson, AT&T's chief operating officer, said.


Re: AT&T Disconnects Cingular Name
Posted by: sameoldatt 2007-05-24 19:37:42 In reply to: Tim Gray
I personally like this other humorous Cingular rebranding effort by a neglected costumer:
http://www.youtube.com/watch?v=pRG1iB8NF14
I do hope that the customer service doesn't take a dive again like after the first AT&T-Cingular merger. Personally it's not the brand but the overall service that I care about. Tim, thanks for the great article.
Jump to:
How does the quality of customer service delivered by government compare to that of the private sector?
Government customer service is far superior.
Government customer service is slightly better.
Government and private sector customer service are about the same.
Private sector customer service is slightly better.
Private sector customer service is far superior.