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ECT News Community   »   E-Commerce Times Talkback   »   Re: Click Fraud: A Growing Nuisance for Web Advertisers, Part 2



Re: Click Fraud: A Growing Nuisance for Web Advertisers, Part 2
Posted by: Jack M. Germain 2007-02-23 12:38:00
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Last year, the average click fraud rate of pay-per-click advertisements appearing on search engine content networks rose to 19.2 percent for the last quarter of 2006, the highest yet, according to Tom Cuthbert, CEO of Click Forensics. Click fraud occurs when online advertisers pay search engine companies and advertisement Web publishers a fee for each click made by either real or phony would-be customers. A more recent form of click fraud involves criminal gangs in foreign countries that set up rogue Web sites.


Re: Click Fraud: A Growing Nuisance for Web Advertisers, Part 2
Posted by: ClickHawk 2007-02-23 12:53:55 In reply to: Jack M. Germain
I don't think most advertisers realize the scope of the click fraud problem. A new scheme (undetectable to the networks) is growing like wildfire.
Our company has been investigating this system and will publish an in-depth article on our web site at trafficsentry.com within the next week. Email us for info prior to that time. (info at trafficsentry dot com)
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Which type of online advertising is most likely to attract your favorable attention?
Straightforward display ads
Ads based on my interests
Informational articles on products/services
Video ads
Ads designed to grab my attention, e.g. pop-ups, autoplay
None -- I avoid all online ads