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ECT News Community   »   E-Commerce Times Talkback   »   Re: MySpace Removes Objectionable Content in Advertising Bid

Re: MySpace Removes Objectionable Content in Advertising Bid
Posted by: Jennifer LeClaire 2006-04-03 17:10:38
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In response to advertising industry concerns over Internet security, has removed 200,000 "objectionable" profiles from its social network. The site erased profiles containing risque or hate speech content. Ross Levinsohn, president of MySpace parent company News Corp.'s Internet division, made the announcement at the Bank of America Media, Telecommunications and Entertainment Conference in New York. News Corp. acquired MySpace last year for US$580 million.

Re: Similar problem over at Yahoo Chat rooms
Posted by: miwilliam 2006-04-24 20:15:56 In reply to: Jennifer LeClaire
Atleast they done something about it before facing tons of Lawsuits by Irate users and parents of children that use that website for whatever reason. However, Their is a similar problem over Yahoo chat rooms. I have talked to people everyday on this and seems People are sick of the pornograghy advertising on chats and not to mention getting harranged by hatefilled people that just want to boot people out of chat for their own cheap thrills.
From I hear is that Yahoo is allowing this to happen on a daily basis. and not much can be done on the delema. It is so unsafe for an innocent child to log on Yahoo chat these days since their rooms are completely unmoderated. In a nutshell. It's a free for all for undesirables.

I think what really bothers me...
Posted by: ScottAllen 2006-04-03 17:31:25 In reply to: Jennifer LeClaire
I think what really bothers me is the fact that they did this over advertising, and the fact that this is even newsworthy at all. I'm sure the substantial majority of the deleted profiles violated their user agreement, in which case they should have just been quietly deleted a long time ago like on any other social networking site.
I've certainly seen "objectionable" content on Orkut, Tribe, Ryze, craigslist and more. When someone reports it, the site investigates it and either warns them or deletes the account. This should be no big deal, but the misplaced anxiety over MySpace safety has made it a big deal.
They shouldn't have done a big announcement. They should have just deleted them, not even all at once, but over a few weeks. Out of 30 million active members, most people wouldn't even notice that 200,000 were gone. And if asked, they could just say they were enforcing their user agreement. Then they could have quietly told major advertisers and agencies that they were being more aggressive about enforcing the user agreements.
That approach would have appeased advertisers, made MySpace safer, and yet not raised the potential ire of users over the issue.
This shouldn't have been a big deal. It was a mistake for MySpace to make it one.
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