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ECT News Community   »   E-Commerce Times Talkback   »   Re: The Biggest Myths About B2B

Re: The Biggest Myths About B2B
Posted by: ECT News 2001-06-22 13:26:59
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Despite the importance business-to-business (B2B) dealings have in the e-commerce
picture, several myths and misperceptions still exist, according to analysts.
In a two-part series, the E-Commerce Times dispels the seven deadly myths of B2B.

Myth #1: B2B is about the money. In fact, B2B is not about how much revenue can be generated
online, according to analysts, but rather about making connections with business partners.
"The idea of pure online sales as something onto itself has a very limited potential,"
Jupiter Media Metrix analyst Jonathan Gibs told the E-Commerce Times. "Most B2B works
toward relationship building."

Re: The Biggest Myths About B2B
Posted by: janisg 2001-06-25 10:59:56 In reply to: ECT News
I wonder how is the process of efficiency measured in such B2B solution projects. In fact, as long as it is just some e-commerce like selling books and CDs online, you can easily measure your profit. But as it comes to relation making and improvement, etc., I have few ideas how to measure it. Ideas?
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