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ECT News Community   »   CRM Buyer Talkback   »   Re: Developing a CRM Vendor Short-List



Re: Developing a CRM Vendor Short-List
Posted by: Lou Hirsh 2006-08-04 18:01:52
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Companies looking to buy CRM systems often pay a high price during the "just browsing"
phase of the purchase process. With limited options for getting true side-by-side
comparisons of myriad vendor offerings, enterprises can invest large amounts of time and
money simply narrowing the field. To keep these costs to a minimum, companies must be
methodical in the way they solicit bids and presentations. Before they even set out to
accept bids, they must have a clear idea about what they expect from the software.


Re: Developing a CRM Vendor Short-List
Posted by: David Elkington 2006-08-04 18:35:13 In reply to: Lou Hirsh
Most people forget that even within the CRM category, there are many products that service specific niches. I work for a hosted CRM application provider (InsideSales.com) that provides a product that focuses on companies that have inside sales and outside organizations, and the interaction between those two groups.
We often have companies use our product for purposes itís not most effectively used. We see almost all of our attrition from these companies. When creating a short list of CRM vendors - find the products that focus on the niche that matches your company best.
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