CRM Buyer Talkback

When designing a Web page, where exactly should one place the icon to let the consumer know Live Chat is available? On the home page? In the service section? Should that icon be flashing? What color should it be? Believe or not, a group of executives spent at least half an hour of earnest conversation on these fine details of chat entry points and the business use case around them in a session held at the CIM Forum. The group was launched a year ago by nine companies seeking to establish best practices for Customer Interaction Management technology.