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ECT News Community   »   CRM Buyer Talkback   »   Re: Designing a Winning E-Commerce Customer Experience

Re: Designing a Winning E-Commerce Customer Experience
Posted by: Athar Naqi 2020-01-11 10:03:20
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In 2020, an optimized digital customer experience can tip the balance toward gaining a purchase instead of losing a customer. Excellent CX has transitioned firmly from something nice to have to a business requirement. No matter how good a product or service is, the e-commerce Web and mobile design surrounding it will play a key role in maintaining engagement and ensuring consumers complete their shopping journey. Even the slightest friction, such as poor load speeds, can drive users away from a site, resulting in an immediate lost sale.

Re: Designing a Winning E-Commerce Customer Experience
Posted by: PriyankaGurnani 2020-01-11 10:03:51 In reply to: Athar Naqi
For real-time interactions, support bots can really have some major benefits both to your team and your customers.
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What do you think about artificial intelligence systems that can outperform humans?
They are revolutionary tools for solving problems facing humanity.
They won't change the world, but they have many practical, beneficial applications.
There's a danger that humans will lose control of AI and there will be grave consequences.
Some of their so-called big accomplishments, such as beating humans at games, are trivial and overhyped.
AI is one more reason to consider living completely off the grid.