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ECT News Community   »   CRM Buyer Talkback   »   Re: Social Media's Next Act



Re: Social Media's Next Act
Posted by: Denis Pombriant 2019-04-12 03:01:00
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A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper in 2004 forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship. Paul Greenberg invented a cottage industry on social, and others followed. A lot of things had to go right to achieve the social CRM vision.


Re: Social Media's Next Act
Posted by: Stephanie_at_Ontraport 2019-04-22 13:46:51 In reply to: Denis Pombriant
With so much talk about regulating Facebook and other social platforms, marketers have no choice but to wait and see how the tides turn. Eventually these platforms will need to recognize themselves as full-grown media resources, rather than merely social networking tools. I can see social media marketing turning into a more consistent, reliable tool once these platforms evolve. In time something new will come up - have to love the fluidity of marketing!
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Which Big Tech CEO that testified at the Congressional Antitrust Hearing on July 29 is the most trustworthy?
Jeff Bezos of Amazon
Mark Zuckerberg of Facebook
Sundar Pichai of Google
Tim Cook of Apple
All of them are equally trustworthy to some extent.
None of them are trustworthy whatsoever.