CRM Buyer Talkback

IBM on Thursday announced that it has agreed to buy Bluewolf, a Salesforce system integrator. It reportedly will pay $200 million. Bluewolf will provide cloud consulting and implementation capabilities as part of IBM Global Business Services' Interactive Experience practice. The aim is to deliver differentiated, cloud-based, consumer-grade experiences. The deal, scheduled to close in Q2, will position IBM for both midmarket and enterprise clients in the Salesforce professional services industry, which is pegged at $111 billion, IBM said.