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ECT News Community   »   CRM Buyer Talkback   »   Re: Wrangling Big Data: When in Doubt, Think Like a Customer



Re: Wrangling Big Data: When in Doubt, Think Like a Customer
Posted by: Christopher J. Bucholtz 2015-07-13 22:09:12
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As businesses gain a new appreciation of the power of data, they're discovering new tactics for sales and marketing that go far beyond what was possible in the past. It's not just big data and a technology-driven revolution -- it's also a shift in attitudes about data's place in the selling process, its role as a guide or as a reality check, and its ability to fuel new processes that drive greater sales performance. However, it's important to keep in mind the customer's perception of how data is being used.


Well, I believe that thinking like a customer also requires focus on prices. Because, in these days, if we consider that the vast majority of e-commerce traffic is coming from price comparison engines, consumers are taking a look at multiple retailers in different tabs in their browsers. So, as one of those retailers, companies should be also aware of what their consumers might be seeing at competitors. This can be done by using tools like Prisync that delivers the massive competitive pricing data from the market in an automated and actionable way.
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