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ECT News Community   »   CRM Buyer Talkback   »   Re: The 5 Worst Blunders of CRM-Destroying Execs

Re: The 5 Worst Blunders of CRM-Destroying Execs
Posted by: Christopher J. Bucholtz 2014-09-10 08:22:25
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One of the CRM secrets to success is executive buy-in. That typically means the support of a high-level executive for the deployment and use of CRM technology. That executive often is an SVP of sales, or maybe a chief revenue officer or a CMO. The support of multiple executive roles is critical to implementing and supporting a CRM strategy. Having the buy-in of one executive is not enough. If you really want to capitalize on CRM to boost the bottom line, your entire leadership must embrace it -- not the technology, but the discipline of CRM.

Re: The 5 Worst Blunders of CRM-Destroying Execs
Posted by: bradhodson 2014-09-11 12:32:23 In reply to: Christopher J. Bucholtz
It's baffling to me how any executive can turn down a tool so necessary and so useful as CRM. It's even worse when they do, as you mention, use it as a weapon against unsuspecting sales reps who're just doing their jobs.

How can you not see CRM as an invaluable asset to your business as a way to improve efficiency, increase sales, augment visibility, and upgrade your brand.

It's a no-brainer.

Brad Hodson

Re: The 5 Worst Blunders of CRM-Destroying Execs
Posted by: joelazer27 2014-09-10 08:30:02 In reply to: Christopher J. Bucholtz
Good article, businesses can also extend the fuctionality of their existing CRM managing relationships and processes not only with customers but within virtually any business area. I work with McGladrey and here's an interesting take on this very topic that will interest readers of this article.”Extending CRM: Utilizing xRM to expand your relationships” @
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