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ECT News Community   »   CRM Buyer Talkback   »   Re: Cutting Through the Data Clouds to Build Strong Customer Relationships



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Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues. Managers either feel data overload as a result of a firehose of disparate information coming at them, or they focus too much on the numbers and forget that they're really dealing with people.


Re: Cutting Through the Data Clouds to Build Strong Customer Relationships
Posted by: Galagalimart 2014-07-02 03:36:46 In reply to: Ross Beyeler
Hello, Ross! I agree that making customer-centric data profile will help put the customer ahead of everything. Our experience shows Loyalty and Reward Management Programmes also aid in improving the overall customer experience.
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