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ECT News Community   »   CRM Buyer Talkback   »   Re: Using Reporting Tools to Turn CRM Around

Re: Using Reporting Tools to Turn CRM Around
Posted by: Christopher J. Bucholtz 2014-04-30 22:28:36
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Whenever the term "business intelligence" is bandied about, thoughts immediately turn to the customer. BI, it is thought, should allow you to learn things about the customer by correlation, inference and comparison. However, BI is a two-way street. In the course of using CRM -- which becomes the repository of data that BI then analyzes -- you also record data about the way your business uses CRM. In fact, the tools for examining CRM usage have been a part of most CRM applications for a while.

Re: Using Reporting Tools to Turn CRM Around
Posted by: Maximizer CRM 2014-05-19 06:38:50 In reply to: Christopher J. Bucholtz
Superb post Chris. Internal reporting is a must - it is the ultimate indicator of how successful your system is. Even if you’re a small company, internal reporting on a less frequent basis can ensure your investment has been a wise one.
If you’ve followed the correct steps when implementing your CRM system, then internal reporting should be a maintenance precaution.

Mike Richardson
Maximizer CRM
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