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ECT News Community   »   CRM Buyer Talkback   »   Re: 3 Ways to Source Ideas From Your Customers



Re: 3 Ways to Source Ideas From Your Customers
Posted by: Christopher J. Bucholtz 2014-04-03 20:18:07
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The era of inbound marketing is upon us, but a great many businesses are fearful of it. Having worked as a magazine editor and a content marketer, I find the conversations very familiar: People who haven't written or who hate to write find many reasons not to, including some that make very little sense at first. Chief among them is, "I don't know what to write." "Write" has been replaced in the vernacular by the sadly bland term "create content," but the issue is still the same: People say they don't know what their content should be about.


Re: 3 Ways to Source Ideas From Your Customers
Posted by: Maximizer CRM 2014-04-25 05:48:47 In reply to: Christopher J. Bucholtz
Solid tips. Quality content creation takes time – a lot of time, so once you have a great piece you’ve got to be able to push it out in the right way.

Key to this is the right CRM and the right marketing automation software – without it, you will severely limit the impact of your great content.

Anita Holley
Maximizer CRM
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