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ECT News Community   »   CRM Buyer Talkback   »   Re: Big Data and the Process Revolution

Re: Big Data and the Process Revolution
Posted by: Denis Pombriant 2014-03-24 03:51:57
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A wave of change is now making its way through the front office with uneven results. CRM is moving from a data capture and retrieval solution to something that supports end-to-end processes -- and as with ERP, data analysis is helping to improve what once were purely manual processes. The trick is in producing knowledge from data. Alone, data is useless; it first has to be digested and turned into usable information by analytics. "Data," "information" and "knowledge" are not interchangeable terms.

Re: Big Data and the Process Revolution
Posted by: Maximizer CRM 2014-03-24 03:52:19 In reply to: Denis Pombriant
Enjoyed this post. Too often we see companies demanding the capacity to collect and control more data, without any solid strategy behind it.

Utilising social media data or back office data in your sales and marketing approach is fantastic but you must have a plan in place of how you are going to use and gain valuable insight from this new data or your money will be wasted.

Matt Ranger
Maximizer CRM
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