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ECT News Community   »   CRM Buyer Talkback   »   Re: Winning the CRM Race



Re: Winning the CRM Race
Posted by: Christopher J. Bucholtz 2014-01-31 03:25:18
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"Customers do not want a relationship with your business, they want the benefits a relationship can offer to them." Mitch Lieberman, managing partner at DRI and an all-around bright thinker, first said this around 2009. He wasn't trying to smash anyone's illusions about the value of CRM. He was trying to reset business' thinking back to reality about the nature of relationships between buyers and sellers. Mitch has said this a lot over the last few years. It may not seem to sink in, because relationships are constantly being redefined.


Re: Winning the CRM Race
Posted by: Maximizer CRM 2014-01-31 03:25:37 In reply to: Christopher J. Bucholtz
Great post Christopher, excellent round-up of the buyer-seller relationship. Weve found that content marketing is key in our ability to add value for the buyer. As a CRM provider, we of course use the latest CRM strategy to provide outstanding customer and prospect service, but we are always thinking how can we add a little extra?

We wanted to help educate and empower customers to get the best out of CRM so we started providing WebCasts, ebooks, whitepapers, How-to-Videos and plenty of other information rich resources. Take a look at them at www.max.co.uk, Id advise with approach for anyone interested in adding extra value to their buyer-seller relationship.

Anita Holley
Maximizer CRM
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