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ECT News Community   »   CRM Buyer Talkback   »   Re: With CRM, Every Employee Can Be an Ambassador

Re: With CRM, Every Employee Can Be an Ambassador
Posted by: Christopher J. Bucholtz 2014-01-10 08:42:05
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One of the phrases CRM vendors love to toss around these days is this saw: "CRM makes every employee a salesperson." I'm sure the VP of sales loves this vision, in which he suddenly is served by a quadrupled or quintupled number of salespeople, many of whom he doesn't have to manage and to whom he doesn't have to pay commission. The idea is a sham. It's targeted at people in sales, and not the deep thinkers in sales, either; it's directed at the same people that the saying, "CRM will solve all your problems!" worked on during the 1990s.

Re: With CRM, Every Employee Can Be an Ambassador
Posted by: Maximizer CRM 2014-01-10 08:42:28 In reply to: Christopher J. Bucholtz
Nice post Chris, I think itís imperative for employees to be involved in the buying process of CRM software if they are to become ambassadors when itís implemented. Iíd make it a must to get any intended user to test drive the system for their use, in doing so youíll not only ensure more successful adoption, but make a better informed decision on which CRM suits everyoneís unique needs the best.

In addition by using a flexible and easy to customise CRM, like Maximizer you can design the system around your own businessís processes, rather than having to adapt around a new system.

Mike Richardson
Maximizer CRM
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It will prompt more people to take the vaccine to help end the virus.
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